jQuery.pulsate.js adds a pulsating effect to elements. Useful for drawing the users attention. http://jquerypulsate.kilianvalkhof.com $(element).pulsate({ color: $(this).css("background-color"), // set the color of the pulse reach: 20, // how far the pulse goes in px speed: 1000, // how long one pulse takes in ms pause: 0, // how long the pause between pulses is in ms glow: true, // if the glow should be shown too repeat: true, // will repeat forever if true, if given a number will repeat for that many times onHover: false // if true only pulsate if user hovers over the element });